The half Chinese, half Jewish Schwartz started his career from an early age, graduating high school 4 years early and starting California State University at age 13. While at CSU, he kept himself busy as a 3D animator and programmer for NASA until he graduated at 18. But that couldn’t keep Sheldon from his true passion: filmmaking. Sheldon helmed his first major production- the award-winning World War 2 short film “The Bridge”, which helped him transition to commercial directing.


After a stint directing commercials for global brands like Lenovo and Samsung, Sheldon spent three years working with DJI - the world leader in consumer drone technology - where he directed multiple video campaigns shot in over 15 countries, as their Executive Creative Director.

He currently fronts the Los Angeles and Hong Kong-based Mad Minds Entertainment, a production/finance company, backed by private equity, with a mandate to fulfill a 5 feature film slate over the next 3 years.

Sheldon is represented by Jay Glazer at Roar, and Greg Pedicin at the Gersh Agency.